I’ve had a quick look at your site and the first thing I noticed is that it’s not sexy. Site design is so important. Anytime I come across an ugly website I hit the back button faster than you can say call-to-action. I also see that you only have two pages, there’s no identity or branding behind the site. You’ve also got a generic header logo that is usually applied by default when you install a theme. No custom logo’s or anything.

If you have pop-ups and optins on every page, I would have to think that it would be a lot harder to convince someone to link to it. Especially since the pages where you have your optins (and probably receive the most traffic) are probably the same pages that you have your best content on as well that you'd be hoping to pitch in your outreach campaign.

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