When a product is returned, the customer generally receives a full refund. Payouts from that sale are debited back out of the corresponding vendor and affiliate accounts. Due to the digital format of ClickBank products, when a product is returned the customer retains the product and, in many cases, the customer has received a benefit from the product prior to the return. In such cases, ClickBank reserves the right to issue a refund for less than the full purchase price. 
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.[citation needed]
Advertising products on ClickBank will be a great choice when you start your online sale or business. You can try to promote all your products yourself but it takes so much time and need patience and somewhat it is difficult too. But, in ClickBank, there are lot affiliates who will promote your product and increase your sales, you will start earning quickly and your brand gets recognized easily.
The problem with affiliate marketing, like many other home business options, are the so-called gurus and get-rich-quick programs that suggest affiliate marketing can be done fast and with little effort. Odds are you've read claims of affiliate marketing programs that say you can make hundreds of thousands of dollars a month doing almost nothing ("Three clicks to rich!"). Or, they suggest you can set up your affiliate site, and then forget it, except to check your bank deposits.
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