When a product is returned, the customer generally receives a full refund. Payouts from that sale are debited back out of the corresponding vendor and affiliate accounts. Due to the digital format of ClickBank products, when a product is returned the customer retains the product and, in many cases, the customer has received a benefit from the product prior to the return. In such cases, ClickBank reserves the right to issue a refund for less than the full purchase price.
When there are multiple affiliates involved in one transaction, payment gets much more complicated. Sometimes it’s even possible for affiliates to jump in at the last minute and claim commissions for customers brought in by other affiliates. Successful programs use multi-channel attribution to ensure the affiliates that create the most value get paid the most.
If my piece of content is so unique and valuable around hiking backpack recommendations, that other reputable outdoor websites are willing to link to it and build the page’s authority, then I’d have a very real opportunity to rank high in organic search for these search terms (meaning, my page will come up first when someone searches for hiking backpacks).