I got a question about the funnel. You were talking about the first page to be a blog page. I interpreted it as having you own blog(website), that should compete with other expert website. I was wondering if the first step of your funnel can be the opt-in page. The blogs that refers to the opt-in page are guestblogposts on expert websites, so multiple ways of traffic and seo. So you are only building an opt-in page, thank you page, landing pages etc on your website, but no blog to become an expert. Is that something you can do? Or is that not Google friendly or most expert websites are against?

If my piece of content is so unique and valuable around hiking backpack recommendations, that other reputable outdoor websites are willing to link to it and build the page’s authority, then I’d have a very real opportunity to rank high in organic search for these search terms (meaning, my page will come up first when someone searches for hiking backpacks).